Amazon PPC Strategist

Your ad spend deserves better.

Most Amazon ad accounts waste spend in places nobody's watching. I rebuild them into clean, rule-driven systems — then automate the bidding, harvesting, and negatives so ACOS keeps falling while sales climb.

$30.6M+
sales driven
$11.7M+
ad spend managed
5+
yrs Amazon PPC
7
in-house automations built
2.6× ROAS
blended · 4 brands
search terms bids audiences negatives
Signals in, profit out.
Search terms, bids and clicks — optimized into campaigns that convert.
Results

Profitable scale, not vanity clicks.

A few accounts where the work showed up on the bottom line. Numbers are rounded — the full breakdowns are yours on request.

Sports Equipment
4.9×
ROAS at ~20% ACoS

Held ACoS near 20% while turning $1.37M of ad spend into $6.7M in sales — the efficiency benchmark across my accounts.

$6.7M
sales
$1.37M
ad spend
Beauty & Personal Care
$10.3M
Sales driven on $4.2M spend

Scaled a regulated beauty catalog with monthly budgets peaking past $300k, run on documented bid and negative rules.

2.4×
ROAS
$300k+
peak month
Supplements
$8.9M
Sales at catalog scale

High-volume supplements account — 320M+ ad impressions and 229k orders driven through structured, rule-based campaigns.

320M+
impressions
229K
orders
Toys & Games
3.0×
ROAS through Q4 peaks

Seasonal toys account with sharp Q4 spikes — broad discovery early, exact-match harvesting before the rush, dayparted bids through peak.

192K
orders
2.6M
clicks
Kirk Jabe Duremdes — Amazon PPC Strategist
Experience

Five years running Amazon ad accounts.

Department-head-level PPC across multiple brands and portfolios.

Aug 2022 — Oct 2025

PPC Department Head

Upgraded Us · AZ, USA (remote)
  • Owned Amazon PPC performance across multiple products and portfolios.
  • Built, optimized, scaled and restructured Sponsored Products, Brands and Display campaigns.
  • Made calls on real profitability — ACoS, ROAS, CPA, contribution margin — not vanity revenue.
Sep 2020 — Jul 2022

Amazon SEO & PPC Manager

Sun Valley Tek
  • Ran ongoing Amazon PPC campaign management and optimization.
  • Promoted into the role after leading an inbound customer-support team.

Earlier: customer-experience and team-lead roles (2017–2020).

Free teardown

Want this run on your account?

Send me your numbers and I'll tell you where the waste is and what I would fix first. No cost, and findings come back within 2 business days.

The Method

Five moves, run on rules — not hunches.

Every account gets the same disciplined loop. Nothing changes on a feeling; it changes on data and a documented rule.

~/ppc /audit
structure

Audit & restructure

Strip the account to a clean structure — single-purpose campaigns, tight ad groups, no overlap I can't measure. You can't optimize what you can't read.

Capabilities

The levers I actually pull on an account.

Pick the work, or stack a few.

Campaign architecture

  • Full restructures across SP, SB & SD
  • Clean naming, single-purpose campaigns
  • Segmentation traceable to intent & match type

Bid automation

  • Rule-based bids from target ACOS & conversion rate
  • Placement-aware adjustments
  • Pushed back as bulk uploads, not guesswork

Search-term cleanup

  • Monthly negative mining
  • Harvest winners into exact match
  • Per-product rules so waste never compounds

Placement & audience tuning

  • Top-of-search, product-page & rest-of-search multipliers
  • Tuned to where conversions actually happen
  • Audience modifiers for Sponsored Display

TACOS reporting & catalog intelligence

  • Ad spend tied to total sales, not vanity ACOS
  • Competitor & PDP data pulled from the catalog
  • Targeting grounded in the real listing & market
The Toolkit

Automation that runs the busywork, so you don't.

Reports go in, an optimization engine does the math, an upload-ready bulk file comes out. The judgment stays human; the grind doesn't.

Input

Amazon reports

Engine

Optimization stack

bids · placements · harvest · negatives

Output

Bulk upload file

The Toolkit · in action
01 / Bid Optimizer

Bids set by data, not the suggested box.

Reads the Targeting, Placement, and Audience reports plus your bulk file, then writes back optimized bids and multipliers tuned to target ACOS.

reports → optimized bulk file
Bid Optimizer preview
02 / Search-Term Cleanup

Winners harvested, wasters negated.

Monthly negatives and harvests applied against each product's own rule set — so wasted spend never compounds and converting terms get promoted.

monthly · per-product rules
Search-Term Cleanup preview
03 / Keyword Relevancy Checker

Irrelevant spend, caught before it runs.

Scores every target against the listing so off-intent keywords get flagged and cut before they ever burn budget.

scored against the listing
Keyword Relevancy Checker preview
04 / Catalog & PDP Grabber

Targeting grounded in the real market.

Pulls competitor and product-page data straight from the catalog, so targeting reflects what the listing and the market actually show.

competitor + PDP intel
Catalog & PDP Grabber preview
05 / Campaign Bulk Builder

A full campaign, built in one pass.

Generates ready-to-upload campaign bulk files — structured ad groups, keywords, and starting bids — so launches take minutes, not afternoons.

one upload-ready file
Campaign Bulk Builder preview
06 / Placement Optimizer

Placement % pushed where it converts.

Reads a Placement report plus your bulk file, then raises placement bid adjustments only where a placement clears your ROAS/ACoS threshold — output is an upload-ready bulk file.

threshold-based · bulk .xlsx
Placement Optimizer preview
07 / Bid Reversion

Event boosts rolled back, cleanly.

After a Prime Day or Marquee push, reverts campaigns to their original budgets and placement multipliers — portfolio-preserving — with one generated bulk file.

post-event · one bulk file
Bid Reversion preview
Tools

The stack I run on.

The third-party software I run day to day — research, automation, and account management.

ClickUpClickUp
Helium 10Helium 10
Jungle ScoutJungle Scout
Amazon Brand AnalyticsBrand Analytics
DataDiveDataDive
Data RovaData Rova
HectorHector
Google SuiteGoogle Suite
KeepaKeepa
Claude CodeClaude Code
ClickUpClickUp
Helium 10Helium 10
Jungle ScoutJungle Scout
Amazon Brand AnalyticsBrand Analytics
DataDiveDataDive
Data RovaData Rova
HectorHector
Google SuiteGoogle Suite
KeepaKeepa
Claude CodeClaude Code
Credentials

Trainings I've attended.

My Amazon Guy
Amazon PPC · Mentorship
Sophie Society PPC Challenge
Sponsored Ads · Challenge
Seller Systems
Account Systems · Course
PPC Mastery Summit
Advanced PPC · Summit
Seller Fest
Industry Event · Summit
7-Figure Seller Summit
Scaling · Summit
Experience

Categories I've handled.

The Amazon spaces I've run ad spend in — each with its own buyers, seasonality, and margin math.

Categories · in focus
Supplements & Vitamins
01

Supplements & Vitamins

Health · SP / SB / SD
Home & Kitchen
02

Home & Kitchen

Housewares · SP / SB
Apparel & Accessories
03

Apparel & Accessories

Fashion · SP / SB
Toys & Games
04

Toys & Games

Seasonal · SP / SD
Beauty & Personal Care
05

Beauty & Personal Care

Beauty · SP / SB
Pet Supplies
06

Pet Supplies

Pet · SP / SD
Sports Equipment
07

Sports Equipment

Sporting Goods · SP / SD
Free teardown

I'll show you where your ad spend is leaking.

Send me your numbers and I'll go through the account. You get a plain-English read on where the money is going, at no cost. If it's worth taking further, we'll put fifteen minutes on the calendar.

  • Where the waste sits, broken out by campaign type
  • The search terms and keywords burning the most budget
  • Your first three fixes, in the order I'd run them
  • A straight answer on whether you need help or can handle it in-house

Your numbers stay between us, and you don't hand over account access to get a teardown. Prefer email? kirkjabeduremdes26@gmail.com

Tell me about the account

I go through every account myself. Findings back within 2 business days, and the call only happens if you want one.