I run Amazon Sponsored Products, Brands, and Display as a profit strategy, not a task list . I find where an account is leaking margin, redesign the structure to fix it, and decide what to scale or protect by the numbers.
01 Core Competencies
TACoS vs ACoS
Break-even ACoS
Campaign structure strategy
Bid & placement optimization
Search-term isolation (SKC)
Negative harvesting
Bulk operations & workflows
Portfolio budget pacing
PPC → organic rank
02 Experience
PPC Department Head
Upgraded Us Aug 2022 – Oct 2025 AZ, USA · Remote
Owned PPC performance across multiple products and portfolios on Sponsored Products, Brands, and Display.
Optimized bids at the campaign level in Campaign Manager — not the targeting tab — for cleaner control and faster reads.
Restructured inherited campaigns for control and scalability, and cut wasted spend through continuous search-term mining and negatives.
Scaled profitable keywords and ASINs while protecting margin; improved TACoS and overall profitability.
Partnered with the listing team to lift CTR and CVR through aligned titles, images, and keywords.
Built bid, budget, and reporting automation to optimize faster and more consistently.
Amazon SEO & PPC Manager
Sun Valley Tek Sep 2020 – Jul 2022
Ran ongoing Sponsored Products campaign management and optimization, plus product research.
Promoted from customer support to team lead; led a team of inbound representatives.
Earlier: Customer-experience & team-lead roles, 2017–2020
(Renegade Furniture Group; VXI / Comcast).
03 How I Operate
Think in profit, not spend
Know when to scale vs protect margin
Diagnose performance issues fast
Decide on data, not opinions
Own results, not just tasks
04 Tools
ClickUp Helium 10 Jungle Scout
Brand Analytics DataDive Data Rova
Hector Google Suite Keepa
Claude Code Amazon Ads Console Bulk sheets
05 Automation I've Built
PPC tools: Bid Optimizer · Placement Optimizer · Bid Reversion (Amazon Marquee events) · Keyword Relevancy Checker · PDP Grabber · Campaign Creation.
Mini tools: My Own Prompts · Tasks Reminder.
06 Training
My Amazon Guy
Sophie Society PPC Challenge
Seller Systems
PPC Mastery Summit
Seller Fest
7-Figure Seller Summit
Sandbox VA
07 Education
BS Business Administration , major in Financial Management Davao Oriental State College of Science and Technology · 2017